One of the more essential things that most business owners will do is start a social media audit to update their company’s social media profiles and ensure they are engaging with the audience. Employing an external agency or employing one’s staff can prove highly cost-effective and help cut down on frivolous spending in other areas. Social media audits can also yield helpful information on how effective a company’s current social media programs are. It can also reveal missing elements, like a lack of an official Twitter account for many years. We will discuss how to conduct a social media audit and what it will yield.
What Is Social Media Audit?
A social media audit studies your competitor’s social media accounts. This enables you to compare your company’s performance with theirs. It helps you review your company’s branding and discover what information needs updating on the various social media websites. A social media audit can also help you as a marketer run an effective campaign. It allows you to track how effective it has been and to decide which demographic groups are most receptive to the campaign and which are not. An outside agency or your staff can perform these audits. The result of this audit will yield helpful information, especially on the languages and platforms used, the size and composition of your audience, and which social networks you are a part of.
How to Conduct a Social Media Audit
To conduct an audit, you need to have an overall idea of which social networks you are likely to be active in and which languages will play the most prominent role in your marketing campaign. Here are some tips on how to conduct a media audit.
1. Create a List Of All Your Social Media Accounts
You must create a list of all your social media accounts. This will help you track them and let you know which ones are missing from your company’s website. It is also helpful to research whether competitors use these social media networks and which ones they have active accounts. You can do this by visiting their websites and looking on the left-hand sidebar for a tab that reads “social.”
2. Check Your Competitors’ Social Media Accounts
Once you have a list of your competitors’ social media websites, you can check their profiles. What is the purpose of your social audit? The result of this audit should help you formulate a better plan for social media marketing. Once you have scanned their websites and found any missing accounts, you can register them with your company’s corporate history. Keeping your company’s branding consistent across all of these websites is essential. If you find that a competitor is active on a specific social media network or language, you must be there too.
3. Check In On Your Branding
It is essential to check your company’s branding. You can do this by checking the social media social tabs on your competitors’ websites and seeing how they are branded. It will also be helpful to review what language they use and what type of content they use. In some cases, you will find that a competitor is already using the same language and content as you, in which case you need to look into changing things up a little bit. This will help you keep a consistent brand image across almost all channels.
Conducting a social media audit is an integral part of any company’s business plan. You can also find more information by contacting the professionals at NetbaseQuid. They have experience with social media and will provide you with the information you need to update your company’s social media presence.
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