Wisetack is a start-up that provides buy-now-pay-later services for in-person business transactions. The company allows businesses to offer consumer-friendly financing options to customers, making it easy for them to pay for purchases over time. This can help businesses increase sales by providing a convenient payment option for customers.
Wisetack operates in the vertical software-as-a-service market and has developed robust APIs for developers. A simple sign-up process for businesses, and a customer-friendly experience to make financing more efficient. The company headquartered in the San Francisco Bay Area and was founded in 2018.
In addition to its buy-now-pay-later service, Wisetack is notable for its API-led business model. Which allows it to offer its service as a tech-powered add-on to other codes. This makes it easy for businesses to integrate Wisetack’s financing options into their existing systems.
It has raised $19 million in seed investment and a Series A round. The company caught the eye of investors due to its focus on the vertical software-as-a-service market and its API-led business model. Which allows it to offer its service as a tech-powered add-on to other codes. This round is notable because Wisetack’s lead investor participated in both rounds. This trend has become more common in recent quarters as investors show enthusiasm for equity in successful start-ups.
So, What exactly is Vertical SaaS? Vertical software-as-a-service, or SaaS, refers to software that tailored to meet the needs of a specific industry or niche. This contrasts horizontal SaaS, designed to be more general and applicable to a broader range of industries.
Vertical SaaS companies often focus on providing solutions for specific problems or challenges their target industry faces. For example, a vertical SaaS company in the healthcare industry might offer electronic medical record software. In contrast, a vertical SaaS company in the retail industry might offer a point-of-sale system. Vertical SaaS companies often profoundly understand their target industry’s needs and challenges. Allowing them to offer more specialized and tailored solutions. This can be especially appealing to businesses within that industry. As they can be confident that their software is explicitly designed to meet their needs.
Wisetack, a start-up that provides buy-now-pay-later services to in-person business transactions, is an example of a company operating in the vertical SaaS space. Its focus on a specific industry allows it to offer a highly specialized service that addresses the needs of businesses in that industry.
Wisetack’s buy-now-pay-later service allows businesses to increase sales by offering consumer-friendly financing options. Making it easy for customers to pay for purchases over time. The company has developed robust APIs for developers. A simple sign-up process for businesses, and a customer-friendly experience to make financing more efficient.
The buy-now-pay-later space has been attracting attention recently following the direct listing of Affirm, a well-known player in the market. Wisetack’s focus on a specific niche or segment within the buy-now-pay-later space makes it a “vertical” player within the industry. While the company did not provide details on its credit decision process. It is likely that other buy-now-pay-later players also focus on specific niches.
Wisetack’s success in raising $19 million in funding shows strong demand for its buy-now-pay-later service. Which allows businesses to offer consumer-friendly financing options and helps increase sales. The company’s focus on vertical software-as-a-service and its API-led business model differentiates it in the market and has caught the attention of investors.
In terms of credit approval, Wisetack reports that it approves, on average, 88% of applicants with credit scores as low as 540. This indicates that the company is willing to consider financing options for a broader range of customers, including those with lower credit scores.
Wisetack’s current net promoter score (NPS) is 78, which considered very high. An NPS score measures customer loyalty and satisfaction, and a score of 78 indicates that Wisetack’s customers are highly loyal and enthusiastic about the company’s products. This is a positive sign for the company and suggests that it is providing a high-quality service that meets the needs of its customers.
The buy-now-pay-later industry has been growing recently, with companies like Affirm gaining significant attention and success. Wisetack’s focus on a specific niche within the industry, combined with its easy-to-use service for businesses and consumers, positions it well for continued growth.
Wisetack’s $19 million funding round is a testament to the demand for its buy-now-pay-later service and the company’s unique approach to the market. As it continues to scale and expand, Wisetack is well-positioned to be a key player in the buy-now-pay-later space.